Vitamin logo

Located in the heart of London’s East End, Vitamin produces furniture, lighting, ceramics and homeware with eye-catching details that mix refined quality with fun and originality.

Subtle originality

Vitamin's mission is to create surprising designs that are out of the ordinary, but in a way that stands the test of time. "One of the key things with all of the pieces you might see scattered about the studio is that we do try to be different, but in a subtle way that you can live with," explains Vitamin co-founder Andy Vernall.

The designers ensure this longevity by living with prototypes of the pieces in their own environment every day. "We've always got various potential products around the studio," he says. "That's part of our process - we live with the designs that we're creating and understand what really comes to the surface over time."

Taking the time to get it right

As an independent brand designing everything in-house, the team at Vitamin is free to take this time evolving each new idea. They carefully consider every detail and only launch a new product when it feels completely right, so they can be sure it will have lasting value. "By living with it for a while we're able to create that longevity and make sure it's something people will want in their homes for a long time," Andy says.

The studio works closely with manufacturers around the world, preferring to base production in the UK where viable. "What we've begun to do is work with manufacturers that really understand the crafting of objects and materials and finishes," says Andy, recounting how the studio's early projects were developed with a view to reenergising the British potteries in Stoke-on-Trent.

Building a passionate team

Andy founded the brand together with brother Chris Vernall in 2005. Both brought extensive and varied product design experience to the business, having worked in the field of computer games, consumer electronics, high-end furniture and motorcycle design. They still run a highly successful consultancy that generates designs for international consumer brands; meanwhile the Vitamin brand represents a pure creative outlet. "For us, it is all about the design, it is about the products, it is about creating objects that people want and when they get them they feel like they're happy to have owned them," enthuses Andy.

Today, the company is an energetic and close-knit team, many of them young designers who joined Vitamin straight from university and were nurtured by the company as they took their first steps in the industry. Every design is generated and developed by the whole team. "This is a small family business and we've taken time over getting the right people involved, building knowledge and passion into what we do," Andy concludes. "It's about having the best designers creating the best stuff we possibly can."

We've taken time over getting the right people involved, building knowledge and passion into what we do

Andy Vernall of Vitamin

All products by Vitamin

Pier Bar Stool Black Stained Oak
Pier Bar Stool
Pier Counter Stool Black Stained Oak
Pier Counter Stool
Candlelight Lamp Light Oak
Le Klint
Candlelight Lamp
Alumina Table Lamp Sapphire Blue
Alumina Table Lamp
Oblong Tray Side Table
Oblong Tray Side Table
Ndebele Rug Ndebele Green, 200 x 300cm
Ndebele Rug
Lan Rug Indigo, 180 x 336cm
Lan Rug
Backstitch Busy Rug Busy Brick, Large
Backstitch Busy Rug
Degrade Rug Petrol-Wine, 300 x 400cm
Degrade Rug
Ply Yellow Rug Yellow
Ply Yellow Rug
Ply Blue Rug Blue
Ply Blue Rug
Musico Dining Chair Satin Brass, Divina 3 106
Lee Broom
Musico Dining Chair
Aura Pendant Light Resin Rose
Established & Sons
Aura Pendant Light
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
Frisee 252 Armchair Ashwood 0028
Frisee 252 Armchair
Blend Bar Stool Natural Walnut
Stellar Works
Blend Bar Stool
5321 Table Lamp
5321 Table Lamp
Type 80 Wall Light Metal Rose Pink, With cable/plug
Type 80 Wall Light
Type 80 Table Lamp Metal Rose Pink
Type 80 Table Lamp
Lato LN8 Side Table Warm black & Emparador marble
Lato LN8 Side Table
Round Pouf Faded Velvet Ocean
Round Pouf
Fly SC4 Coffee Table White oiled oak, Bianco Carrara marble
Fly SC4 Coffee Table
April Coffee Table, Low Ash Natural Oil
April Coffee Table, Low
Gogan Sofa CA1 A8594 Spring palette 2 33 grey
Gogan Sofa CA1
Insert Side Table Black Ash
Insert Side Table
Gear Coffee Table Concrete - Chalk
Gear Coffee Table
Vuelta Table Lamp
Vuelta Table Lamp
Gear Side Table
Gear Side Table
Ripple Carafe Glass Smoked
Ripple Carafe
Isabella Chair 001 Stroll, Seat upholstery - 001 Stroll
Isabella Chair
Flowerpot VP7 Pendant Light Gloss Red Brown
Flowerpot VP7 Pendant Light