Vitamin logo

Located in the heart of London’s East End, Vitamin produces furniture, lighting, ceramics and homeware with eye-catching details that mix refined quality with fun and originality.

Subtle originality

Vitamin's mission is to create surprising designs that are out of the ordinary, but in a way that stands the test of time. "One of the key things with all of the pieces you might see scattered about the studio is that we do try to be different, but in a subtle way that you can live with," explains Vitamin co-founder Andy Vernall.

The designers ensure this longevity by living with prototypes of the pieces in their own environment every day. "We've always got various potential products around the studio," he says. "That's part of our process - we live with the designs that we're creating and understand what really comes to the surface over time."

Taking the time to get it right

As an independent brand designing everything in-house, the team at Vitamin is free to take this time evolving each new idea. They carefully consider every detail and only launch a new product when it feels completely right, so they can be sure it will have lasting value. "By living with it for a while we're able to create that longevity and make sure it's something people will want in their homes for a long time," Andy says.

The studio works closely with manufacturers around the world, preferring to base production in the UK where viable. "What we've begun to do is work with manufacturers that really understand the crafting of objects and materials and finishes," says Andy, recounting how the studio's early projects were developed with a view to reenergising the British potteries in Stoke-on-Trent.

Building a passionate team

Andy founded the brand together with brother Chris Vernall in 2005. Both brought extensive and varied product design experience to the business, having worked in the field of computer games, consumer electronics, high-end furniture and motorcycle design. They still run a highly successful consultancy that generates designs for international consumer brands; meanwhile the Vitamin brand represents a pure creative outlet. "For us, it is all about the design, it is about the products, it is about creating objects that people want and when they get them they feel like they're happy to have owned them," enthuses Andy.

Today, the company is an energetic and close-knit team, many of them young designers who joined Vitamin straight from university and were nurtured by the company as they took their first steps in the industry. Every design is generated and developed by the whole team. "This is a small family business and we've taken time over getting the right people involved, building knowledge and passion into what we do," Andy concludes. "It's about having the best designers creating the best stuff we possibly can."

We've taken time over getting the right people involved, building knowledge and passion into what we do

Andy Vernall of Vitamin

All products by Vitamin

Ply Blue Rug Blue
Ply Blue Rug
Curt Modular Sofa Flexible bench, Jet - 9803
Curt Modular Sofa
Ghost Pendant Light
Ghost Pendant Light
Ply Pink Rug Pink
Ply Pink Rug
Crystal Rug Red - Crystal
Crystal Rug
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
Degrade Rug Petrol-Wine, 170 x 240cm
Degrade Rug
Akira Writing Desk 27 Grey White, Desktop with shelves colour - 27 Grey White
Akira Writing Desk
Around Colours Oval Rug
Wiener GTV Design
Around Colours Oval Rug
Solid Conference Table White Steel, Premium and wood lacquers 642L
Andreu World
Solid Conference Table
Around Colours Rectangular Rug Yellow
Wiener GTV Design
Around Colours Rectangular Rug
Fat Chaise Longue Right, Hero 991
Tom Dixon
Fat Chaise Longue
Around Colours Square Rug
Wiener GTV Design
Around Colours Square Rug
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
Lato LN8 Side Table Warm black/Emparador marble
Lato LN8 Side Table
Insert Side Table Black Ash
Insert Side Table
Rico Lounge Chair Brushed - Brown
Rico Lounge Chair
Insert Coffee Table Black Ash
Insert Coffee Table
Bon Wooden Tray Natural Oak, X Small
Bon Wooden Tray
Giro Pouf with Castors Rubber Castors, Era C03
Giro Pouf with Castors
Rime Pendant Light 25cm, Metal Black
Rime Pendant Light
Oxford Double Floor Light
Original BTC
Oxford Double Floor Light
Bevel Extendable Dining Table White Oiled Oak, 165cm
Bevel Extendable Dining Table
Rico 3-Seater Sofa Brushed - Brown
Rico 3-Seater Sofa
Normann Copenhagen
Porta Table Lamp