It is a directive, at times without clear knowledge of where our agenda will lead.
“Change/do/make,” are the keywords, the order of the day, and the continuous task of SO WHAT? .

To explore any chance of change needed, to promote and assume a political and social agenda for PRODUCTS by PORTUGUESE PEOPLE.

We ? Portugal
SO WHAT? has embraced the concept PORTUGUESE PEOPLE has the KNOW HOW and we need to SHOW IT.

SO WHAT? reinvented it as a way of gathering new publics for Portuguese contemporary design and crafts, and also traditional techniques now covered by unique expressions.