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Synthesis, reduction, lightweight. But above all comfort: these are the principles that Jean Marie Massaud has always been following for his creations.
These principles were transferred into Yale collection of sofas and armchairs that in 2011 was awarded the prestigious Golden Compass for its innovative vision of upholstered sofas and armchairs combined with a minimal support structure. In fact, it’s the lightweight of the aluminium composing the supporting base that “embraces” the sophisticated cushions filled either with cotton wool or feather. Offering the chance to play with fabrics, finishes and colours, Yale with its strong identity adapts to every type of interiors, both residential and contract. Such an elegance, purified from any mannerism and focusing on the product’s essence, can be also found in Yale X, Yale Bed and Yale Low Table.
WHY YALE
- It’s an upholstered sofa of great visual impact
- It’s lightweight and incredibly comfortable
- It is available in different depths
- Cushions are removable
Jean Marie Massaud
Jean Marie Massaud graduated at ENSCI in 1990 (National Institute of Industrial Design); after his first intuitions, he longed for synthesis, reduction and lightness. His interest concerned various aspects of design: from furniture to industrial products and accessories.
In 2000 he opened the studio Massaud and started to extend his activity to architecture and development strategy. He worked in the most varied sectors, from B&B Italia, Axor Hansgrohe, Lancome, to Renault.
With his creations he aims to shape man and the surrounding environment. This unlimited inventor is committed, also politically, and tries to turn any project into an experience of life and economic scenery where desire and responsibility come together.
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design.