The obvious water jug.
The new water jug from Menu is tall, slim and simple – specifically created for the purpose it was intended. There can be little doubt that the jug is for pouring water, not wine. The slender, waist-like shape provides a solid grip and the elegant lid comes with a mechanism which automatically opens when you pour, ensuring that foreign objects stay out and ice cubes, slices of lemon and mint leaves stay in.
A Scandinavian company through and through, Norm Architects are celebrated for their clean, minimalistic designs. Its founders Kasper Rønn and Jonas Bjerre-Poulsen argue that minimalism is nothing new: “It has been the norm in many cultures all over the globe since the beginning of civilization. People have strived for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.”
The pursuit of purity, simplicity and timelessness is at the heart of everything undertaken by Norm.