Reinventing tradition and minimalism.

Fibre composition
100% new wool
Manufacturing technique
Chain stitch
Package volume
170x260 cm

This proposal is a simultaneous representation of open and intimate spaces. The equation has been resolved with small gestures. Chain stitch technique is applied to motifs that take on the stature of embroidery. We bring back tradition as an aesthetic resource for reinventing the present.

Alejandra Gandía-Blasco

Alejandra Gandia-Blasco obtained a degree in Fine Art at the Polytechnic University of Valencia (UPV). With academic training in Design and Communication in the Central Saint Martins, University of the Arts London.

She has always been interested in culture and the humanities in general and, after showing her work in a series of group and individual art exhibitions, she joined GANDIABLASCO in 2012.

She currently holds the post of Assistant Creative and Communications Director, putting into practice her concept of art and design as being intimately linked with everyday life and its many expressive and communicative languages, and as the product of multicultural exchange and knowledge.

As an interdisciplinary creative artist, her work is based on concepts of the visual art, applied to the design of everyday objects and of spaces, the plastic arts and new communication concepts.

GAN is the indoor brand of GANDIABLASCO, and its starting point… In the late 80s, José Gandia-Blasco, president of the company, reinvented a family business that had been around for four decades. Faithful to the firm’s origins, José developed new lines of home textiles, betting big on design and incorporating the world of rugs to the offering. This is how the original GAN was born.