The Moor rugs are the second series of rugs designed by All The Way To Paris produced by &tradition.
This time, ATWTP’s departure point came from the various shapes of gemstones. “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP. “For us, a rug brings all the elements of a room together in harmony, creating a feeling of closeness.” The result is a compelling sense of cohesion. Especially when you arrange all the rugs together as a cluster of gemstones. The rugs have a subtle shimmer to the surface to echo the qualities of a gemstone.
For going beyond the boundaries of the expected to explore a broad spectrum of projects within visual communications. From graphic identities, digital de- signs, illustrations, art and museum catalogues, exhibition graphics and books
to rugs, fabrics, intriguing design objects and interiors.
For founding partners Tanja Vibe and Petra Olsson Gendt, their raison d’être stems from a Scandinavian no-nonsense approach to design, where they con- tinuously seek to eliminate the unnecessary.
Another Rug is a perfect example. It’s an abstract image of an endless stairway with a distinctive depth, using an ancient tapestry-woven Kilim technique from the Middle and Far East.“This rug bridges the past with the present in a new expression,” says Martin Kornbek Hansen. “A goal that runs deep in our DNA at &tradition. Rugs are fundamental to setting the scene in any space. We are truly pleased to present a product that we see as destined to become a future classic.”