A clock aesthetically durable.
Norm Steel Wall Clock is a light and simplistic clock with steel hands - designed by the Copenhagen-based simplicity lovers at Norm Architects. The clocks are available in 4 different soft Scandinavian colors, some of them with matching colored hands, others with clean steel hands.
Designers Kasper Rønn & Jonas Bjerre-Poulsen: ”We strive for timelessness in our work. Tendencies come and go. Products should be durable not only because they are made from good materials - they should also be aesthetically durable in the sense that you can keep on looking at them and continue to find them interesting”.
A Scandinavian company through and through, Norm Architects are celebrated for their clean, minimalistic designs. Its founders Kasper Rønn and Jonas Bjerre-Poulsen argue that minimalism is nothing new: “It has been the norm in many cultures all over the globe since the beginning of civilization. People have strived for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.”
The pursuit of purity, simplicity and timelessness is at the heart of everything undertaken by Norm.