Volumetric diversity through a reinterpretation of materials and production processes.
A collection that, from Big Easy, steel chair designed by Ron Arad in 1988, shows that a volume, as simple form, can be translated, without compromising the design principles, through a reinterpretation of materials and production processes. The model obtained from a constructive gesture becomes industrial production; the visual softness and fullness of the volumes, comfort. Big Easy explores the rotational molding and the use of polyethylene; Soft version in the cold-foaming and, with the polyester fiber cladding, the transformation of the tactile surface; in the elements of the collection, the morphology and the dynamic form.
Ron Arad's constant experimentation with materials and his radical reconception of the form and structure of furniture has put him at the forefront of contemporary design. Alongside his limited edition studio work, Ron Arad designs for many leading international companies including. His current architectural commissions include hotel projects in Italy, Spain, England, Mexico and a design museum in Israel. Arad is the winner of numerous design awards and his work appears in many public collections worldwide. He is currently Professor of Product Design at the Royal College of Art in London.
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.