With SIM, Jasper Morrison has created the perfect expression of the chair type inaugurated by David Rowland's famed 40/4 chair in the 1960s.
SIM is a successful synthesis of clear design and distinct comfort: the sledge base in chrome-plated steel wire gives the entire chair a subtle degree of movement. This flexibility, paired with the generously proportioned seat and back shells in supple plastic, ensures a superb sitting experience. Up to twelve SIM chairs can be stacked vertically.
Known for thinking outside the box, Jasper Morrison is one of the most successful industrial designers of the past few decades. Together with his colleague Naoto Fukasawa, he defined the term 'super normal', which in his opinion answers the question of what 'good design' should really be. In his work, he strives to create good examples of understated, useful and responsible design. Morrison has developed several projects in collaboration with Vitra, including the Basel Chair, the Place Sofa and the HAL chair family. His designs are represented in New York's Museum of Modern Art and other prominent museum collections around the world.