Serif barstool comes from the idea based on the concept of classical beauty. The project presents a new aesthetic for the rotomoulding technology, often used to create formal oddities end in themselves. The choice of Serif design is the one of a three-dimensional grace that recall the world of the Serif font or the Times New Roman. Serif is therefore an hybrid between a letter and a small three-dimensional co- lumn which belongs to an indefinite architectural style. Classic forms and pro- portions are blended in it, recognizable at first sight, out of the current trends, it has a sort of aura of instant classic. Thanks to these features, Serif easily suits in indoor and outdoor places, with a special vocation for the contract environment.