An icon, an industrial masterpiece with an extraordinary irregular structure.
A piece of furniture that, when it was born in 2005, revolutionised the concept of bookshelf, turning it into a design sculpture. The is the visiting card of Random by Neuland Industriedesign, created all white at the beginning. Then, it came in different variants up to the colour of the 2C-3C release. A product that, with its geometries, favours lightgames, while with its modularity adapts to any living space, from the widest to the most reduced ones. Over the years, Random has extended its family, changing the concept of storage. For instance, with Random Box and Random Cabinet, objects can be both stored and shown off, while modules of different depth give an effect of considerable dynamism.
Even today, MDF Italia Random expresses an extraordinary communication energy and it is one of the icons of the whole design world.
Neuland Industriedesign
The studio was established in August 1997 and is located in Munich (Germany) at Schulstrasse 28. The team is made up of Eva Paster, born on July 21, 1971, and Michael Geldmacher, born on Nov. 3, 1968 who joined the studio in 1999. They both graduated in Design.They operate in various fields: furniture, cosmetics, lighting, outdoor gear etc.. They focus on product development, from the concept to the final product. Among the various clients are worth mentioning MDF Italia (the first Italian client), Interlübke, Sigg Switzerland, Zoch Verlag, Tui Laser, Astrium / EADS , Brumaba, Agip, Avia.
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design.