The Paradice range is designed with inspiration from the well known cube which is a timeless geometrical shape.
The design is minimalistic and sensuous. The white outer panels can be assembled if you wish and the pendant will change from the minimalistic to the more romantic look. The 20cm floor lamp looks great next to a chair, behind the couch or as an icon against a wall.
Frank Kerdil is the founder of PO: Selected and an experienced designer with more than 30 years of experience in the product design industry. He believes there is always a reason for new designs; be it function, materials or production method, he adopts his motto: "More of the same is not enough" as the mantra of PO: brand. He has received a number of awards including the Most Read AD in Denmark, 4 Gold prize of Best Strategy & Marketing Campaign for Shopping Centres in Europe and the Formland Prize.