Resources
Phone booths are incredibly popular spaces for making quick calls in privacy; a vast improvement over calling from stairwells or corridors.
Booths have become so popular, however, that staff complain when they can't find an empty one. In fact, research shows that many staff love phone booths a little too much, abusing the ‘quick call’ function by occupying them for long periods of time – an hour+, or even half a day.
Orangebox was born in the summer of 2002. To be successful in a market saturated with great companies – some local, some global – we knew we needed a compelling point of difference. We found it in a powerful innovation focus.