A clock aesthetically durable.
Can a clock be timeless? This strikingly minimal clock with elegant clean lines from Norm Architects certainly fits the bill as a classic design. “Products should not only be durable because they’re made from good materials,” according to the duo. “They should also be aesthetically durable, in the sense that you can keep looking at them.” We could stare at Steel Wall Clock for hours! Available in different soft Scandinavian colours, with matching coloured or steel hands.
A Scandinavian company through and through, Norm Architects are celebrated for their clean, minimalistic designs. Its founders Kasper Rønn and Jonas Bjerre-Poulsen argue that minimalism is nothing new: “It has been the norm in many cultures all over the globe since the beginning of civilization. People have strived for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.”
The pursuit of purity, simplicity and timelessness is at the heart of everything undertaken by Norm.