The iconic Modern Line Collection was designed in 1949 by the Swedish pioneer Greta M. Grossman.
Modern Line was one of her most elegant and minimalistic designs and praised for being representative of her background in Scandinavian design. The timeless sofa series has a sleek, feminine and light expression that is supported with elegant slender legs, which is a true signature for Greta M. Grossman's designs.
The extended Modern Line Lounge Chair, with its higher legs and less deep seat, broaden the collection’s area of use. The Modern Line Lounge Chair in dining height is a luxurious yet understated seating solution aimed for restaurants and café area and together with the Modern Line Sofa in a wide range of sizes, they can replace expensive custom-made solutions.
Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
"The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman's designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback." - Jacob Gubi
At GUBI, we're on a continual quest. A journey. Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we've made a distinctive name for ourselves in the international design arena as a dynamic design force to be reckoned with.