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At its beginning, lord yo was simply a polypropylene easychair with an aluminum structure, now it’s an icon.
Recognized and recognizable anywhere and by anyone. It took Philippe Starck to carry out such an extraordinary stunt, built with soft curves and raised back, almost a throne, and slightly bent legs. Then to think about covering it, sometimes, with a white slipcover that, instead of hiding, reveals.
Philippe Starck
Philippe Starck is an internationally acclaimed french creator, designer and architect. his profound comprehension of contemporary mutations, his determination to change the world, his anticipatory concern for environmental implications, his love of ideas, his desire to defend the intelligence of usefulness - and the usefulness of intelligence - have accompanied one iconic creation after the other. from everyday products such as furniture and lemon squeezers, to revolutionary mega-yachts, individual windmills, electric bikes or hotels and restaurants that aspire to be wondrous, stimulating and intensely vibrant places. this untiring and rebellious citizen of the world, who considers it his duty to share his ethical and subversive vision of a fairer planet, creates unconventional places and objects whose purpose is to be “good” before being beautiful. philippe starck and his wife, jasmine, mostly live on an airplane or in “middles of nowhere”.
driade is an aesthetic lab in continuous search for beauty in living space.