Mogens Lassen's grandson Søren Lassen designed Roll'in as a gift for his mother Elin's 75th birthday.
The Lassen family's much-loved tradition of dining outside whenever the weather permitted called for a kitchen roll holder that could stand up to gusts of wind, whilst also fitting in with the impeccable by Lassen design aesthetic.
Søren Lassen is the owner of By Lassen, the Danish family business founded in 2008, famous for the relaunches of the renowned architect brothers Mogens and Flemming Lassen. Søren Lassen is the grandson of Mogens Lassen, and in addition to running the company, he also designs products for the brand. The functionalist style of his grandfather has had a major influence on Søren Lassen’s designs, and his products often have a clean-lined and geometric design language.