Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small- and large scale products. Simon’s designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.
“Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it doesn’t need any explanation. The essence of my design is for it to be bought and used. Therefore it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”
Normann Copenhagen is a Danish design company with the mission to create original and innovative products in a simple and contemporary design that withstands the test of time. Or in other words, to challenge conventional thinking and make the ordinary extraordinary through great design.