Mineheart revels in intriguing optical illusions and this sumptuous statement rug – available in purple, navy and white colour ways – is typically witty. Mimicking the shape and texture of cowhide (but without harming any beasts), it’s part Mongolian, part Gypsy and 100% glamour. Spread underfoot or hung on a feature wall, it oozes eclecticism.
The design is made possible by digitally printing the floral pattern on to a special fabric backed rubber which is the hand cut in to its final hide shape. Unlike real cowhides this one is hypo-allergenic, washable, non-slip, and will not curl up at the edges. A fusion between art and utility, this rug will add a beautifully surreal touch to any interior.
By Young & Battaglia
"We wanted to create a design wonderland, where everyday objects are more than just functional, they contain stories, love, art and poetry..."