The GMG Chaise Longue was designed in 1951 by Greta M. Grossman and with playful elegance it is perfectly angled for lounging whilst preserving all the streamlined qualities of a mid-century design.
Built in a shape designed for relaxation it mirrors the body’s natural curves while appearing to float above its distinctive slender legs – a genuine signature of Greta M. Grossman’s work. The GMG Chaise Longue shows a strong interest in merging functionality and comfort, while simultaneously remaining a delicate and powerful design language, revealing unique, light and iconic touches. Representing a literal link between European design and Californian modernism, Grossman designed the GMG Chaise Longue by successfully combining her Swedish fondness for colour and texture with the opportunities allowed by bright and open spaces of Southern California.
Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
"The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman's designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback." - Jacob Gubi