Exploring the building blocks of design.
A contemporary and playful coat rack made in solid Ash, finished in a mat lacquer.
Inspired by the art of vinyl record sleeves as a teenager in the 1980s, Alex decided to study graphic design. After graduating from the London College of Communications with an MA in Graphic Design in 2006, Alex co-founded Company, a design consultancy based in Clerkenwell, London. Despite the studio’s success in branding and digital projects, Alex was eager to design physical objects – things you can touch and feel.
It took two years to develop his first product: The A Stool. Cut from plywood, its distinctive graphic style was inspired by Alex’s love of typography. The stool inspired a whole range based on the ‘A’ shape, one of the purest forms in engineering and architecture. An instant hit when the collection launched in 2011, it was the first 'carry-away' furniture available from John Lewis.
Over the years Alex has also enjoyed design lecturing, having run various workshops at the London College of Communication since 2010, including music graphics, branding and packaging. In 2014 Alex became a Lead Tutor on the MA Typographic Media course.
Alex is driven to design products with have a genuine story, a reason for being. Products with the purest functionality, simplest design aesthetic and delivered at a reasonably priced. After 16 years of experience working within the creative industries, Alex works as a design consultant on branding projects and as a product developer for many, including startups, architects and retailers such as John Lewis and Made.com.