The G10 lamp collection is characterized by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting details, which are all defining the lamp’s unique look.
The collection, consisting of a floor lamp and a pendant, has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design.
????The G10 lamp collection was produced, as many of Grossman’s other work, in both America and her native Sweden, where this collection draw its features after the Swedish version. The lamp was Greta M. Grossman’s 10th product for the Swedish manufacturer Bergboms, therefore the name G10.
Greta M. Grossman
Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
"The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman's designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback." - Jacob Gubi