Designed in the 1950’s by Greta M. Grossman, the G-10 Pendant is another of her undiscovered designs.
The pendant is characterised by its industrial look with a rough surfaced lampshade and clean lines, but at the same time holds a soft, feminine and elegant silhouette - which to some draw associations to a woman’s hat that adorned the streets in the 50’s. Always with a twist of humour, Grossman’s design encourages for playful and experimental installations in pairs or clusters. However, the pendant looks great as a single feature over a dining table as well.
The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.
Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
"The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman's designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback." - Jacob Gubi