Designed in the 1950’s by Greta M. Grossman, the G-10 Pendant is another of her undiscovered designs.

Bulb included
No
Cable length
400cm
Canopy diameter
8cm
Canopy finish
Stained brass
Canopy material
Steel
Country of origin
China
Lamp height
30 - 400cm
Light bulb cap type
E27
Recommended bulb
810 Lumen (~ 60W incandescent ~ 40-60W halogen ~ 6-10W LED)
Shade diameter
36.5cm
Shade finish
Black Rough
Shade height
21.5cm
Shade material
Powder-coated aluminium
Stand finish
Black Rough
Weight
1.2kg

The pendant is characterised by its industrial look with a rough surfaced lampshade and clean lines, but at the same time holds a soft, feminine and elegant silhouette - which to some draw associations to a woman’s hat that adorned the streets in the 50’s. Always with a twist of humour, Grossman’s design encourages for playful and experimental installations in pairs or clusters. However, the pendant looks great as a single feature over a dining table as well.

The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.


Greta M. Grossman

Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.

Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.

"The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman's designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback." - Jacob Gubi


At Gubi, we're on a continual quest. A journey. Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we've made a distinctive name for ourselves in the international design arena as a dynamic design force to be reckoned with.