The G-10 Floor Lamp, designed in 1950 by the icon Greta M. Grossman, is another of her undiscovered designs.

Arm finish
Brass
Arm material
Brass
Bulb included
No
Cable length
200cm
Country of origin
China
Lamp height
141cm
Light bulb cap type
E27
Recommended bulb
810 Lumen (~ 60W incandescent ~ 40-60W halogen ~ 6-10W LED)
Shade / stand finish
Black Rough
Shade diameter
36.5cm
Shade height
22.5cm
Shade material
Powder-coated aluminium
Stand diameter
26.5cm
Stand material
Powder-coated steel
Switch
Black
Weight
9.5kg

The lamp is characterised by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting polished brass details, which are all defining the lamp's unique look. The G-10 Floor Lamp has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design.

The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.


Greta M. Grossman

Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.

Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.

"The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman's designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback." - Jacob Gubi


At Gubi, we're on a continual quest. A journey. Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we've made a distinctive name for ourselves in the international design arena as a dynamic design force to be reckoned with.