Immerse in its curves, dive into its comfortability and create an open space with a welcoming feel with Fri.
Fri™ is designed to create a cosy feel in any setting. Of course, it takes more than a chair to create that ambience, but Fri is a first step towards bringing this exceptional atmosphere into your life, as Fri is designed to put you in the mood for connecting with others and to contribute a pleasant and open atmosphere. Fri creates a space where you can feel relaxed and comfortable without feeling withdrawn or unapproachable. Where you can spend quality time and take part in the meaningful moments of everyday life at home, at the office or in a restaurant.
Hayon’s Spanish heritage and sense of humour are inherent in everything he creates, from lounge to dining chairs.
"It is important to remember that my design is made for humans – to be used by humans. I believe that design should provoke emotions. Design should make you feel good. Create happiness."
As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliviero Toscani. In a short time he was promoted from student to head of their Design Department. Eight years later, Jaime broke out on his own, first with his collections of designer toys, ceramics and furniture, later followed by interior design and installations.