An elegant, one handed use kitchen roll holder which conceals the roll and has a handle so you can easily move it to where you need it.
If you use kitchen roll regularly, you will often have it out on a counter. There are plenty of existing kitchen roll holders on the market, but we couldn’t find any that hid the roll from view.
We wanted to design a roll holder that was easy to use with one hand, was easy to lift and move, but also shielded the view of the roll (so that it still looked good when the roll was down to the last few sheets of paper). Having the roll on a slight lean helped with the functional aspect of tearing a sheet off, but also gave it a dynamic stance.