Florence Shelf intents to give a unique floating effect to the stored objects.
The angled frame with its light and delicate simplicity provides balance to the invisible storing concept. It aims to showcase a graphic appearance and minimalistic design. The idea behind Florence was to create a display item for internal use to emphasize the collection with focus on the materials. With its unpolished raw beauty it will transform your home into a private art gallery. It comes in two different looks and three sizes – a side table, medium shelving unit and large shelving unit.
Inspired by interesting silhouettes and shapes Josefine Hedemann experiments with unpolished, beautiful materials and colours to create products. Josefine also works with styling and installations. “For me it’s all about telling stories – in a delicate, elegant and poetic way – I want to invite people into a universe.“
As an experienced product designer Knut became creative director of New Works in 2014. Not only is he overseeing the work from international designers that builds the product range, he also contributes with his own designs. With Scandinavian roots, Knut combines his international inspiration with honest materials in his quest to create work that is artistic, yet functional.