A few simple adjustments and you can transform the Flip Around chair from the key-keeping tray in the hallway, to the table holding your afternoon coffee and into a surprisingly comfortable stool.
A new multi-functional piece of furniture that can assist you all over the house, kind of like the butler you never had.
Flip Around is designed by Danish design duo Norm: aka Jonas Bjerre-Poulsen and Kasper Rønn. It’s made of high quality ash wood and plastic. A mix of the new and the classic - and the mix of different inspirations and aesthetics is a big part of the design.
A Scandinavian company through and through, Norm Architects are celebrated for their clean, minimalistic designs. Its founders Kasper Rønn and Jonas Bjerre-Poulsen argue that minimalism is nothing new: “It has been the norm in many cultures all over the globe since the beginning of civilization. People have strived for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.”
The pursuit of purity, simplicity and timelessness is at the heart of everything undertaken by Norm.