Divide IT is a furniture complement that moves easily and can change position at any time the user wishes.
In today's dynamic world, designing products that adapt to change is essential. Design and functionality must go hand in hand to offer life to solutions that are not only aesthetically beautiful but also able to adapt to the transformations we are witnessing. This contributed to change and redraw domestic and working spaces: people work in a pub, at home, or share common workspaces. Divide IT was created to meet these needs. Designed by the Israeli architect Pitsou Kedem, who has already created the Mirror Lines collection for MDF Italia and signed several stunning residential projects, it is a dynamic product that adapts to every requirement and allows you to divide working spaces and home environments. At the same time, it maintains a sense of contiguity between adjacent rooms and creates suggestive and elegant perceptions.
1994 - 1999 Architectural Association London
AA. Diploma R.I.B.A. Part 2
2000 - 2019 Establishment of an Independent Architecture firm in Tel-Aviv For architectural design and interior design.
The firm employs 11 Architects and designs tens of projects, Private and commercial, in different scales.
2010 - 2011 Instructor of Final Projects in the Faculty of Architecture and Town planning at the Israel Institute of Technology – Technion.
Awards Exhibitions and Lectures
2018 Award Omen for Israeli Architecture – from the Israeli Architectural Organization
2017 First Prize, for Exhibition Halls Category of – Interior Design Magazine
2017 First Prize Award, for Restaurant of the year – Restaurant and Bar Design Awards
2019 - 2010 12 Times Winner of Design omen prize - "Ot Ha'itzuv" design awards For the design and planning and interior design of building structures.
2010 Architect of the Year Award – "Binyan Ve'Diyur" Magazine
2008 Architecture Exhibition 40/40 at the "Architect's House Gallery " Tel-Aviv.
2008 Award prize for "Project of the Year", Israeli Buildings Category
2007 Architecture Exhibition 40/40 at the "Architect's House Gallery " Tel-Aviv.
2006 Award prize winner for "Project of the Year", Interior Design Category for Israeli Architecture. An International Competition.
2002 - 2019 Guest Lecturer at Faculties of Architecture
2002 - 2019 Tens of Publications in different Architectural Magazines worldwide.
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design.