The Concrete Magazine Rack is designed by Bertrand Jayr for Lyon Béton.
Made in the shape of a computer file icon, this fun and practical concrete magazine rack looks great next to a sofa or a desk. The Doc introduces a comical return to paper while stressing the importance of the digital world into our daily lives. Utilize the space saving attributes of the design magazin rack to organize and display your magazines via a tastefully modern and artful concept.
According to Bertrand Jayr, there is a correlation between these disciplines separated, but related at times. This is precisely by transgressing its own limits that Art redefines it self constantly redefines. This how this young artist and designer Lyon considers both practices simultaneously. An innovative and meaningful design, conciliating creativeness and use.
Graduated from the School of Applied Art of Lyon in 2004, between a bachelor degree and «Ecole des Beaux-Arts» he did a 4 years training in Architecture and Interior Design which will enable it subsequently to sharpen this cross artistic vision.
Bertrand Jayr likes to make objects speak. Steeped in Conceptual Art, it is often the intention that dictates its approach. Sensitive to his artistic approach and seduced by the quality of its plastic and semantic work, Lyon Beton begins, to open its production to more purpose and meaning, by doing a collaboration with the artist. Thus, bringing poetry, humor and uniqueness to objects that are, in most cases, are devoid of it. But its experience, Lyon Beton offers the designer the opportunity to make his creations exist in ensuring proper development without betraying the point.
Lyon Beton and Bertrand Jayr are already planning to continue this collaboration and they have not said their last word in design!