The Concrete Gray Matters Book Ends designed by Bertrand Jayr for Lyon Béton put the hemispheres of the brain literally at either end of the houses of our knowledge.
It brings a fun and fuctional way to store and organize your personal library with your brain! The comprehensive picture can represent: the power of knowledge, as either hemispherical book end holds up the weight of the books; the extent of knowledge, as the ends help to keep the books contained; or merely show off your fun and quirk taste in home accessories!
According to Bertrand Jayr, there is a correlation between these disciplines separated, but related at times. This is precisely by transgressing its own limits that Art redefines it self constantly redefines. This how this young artist and designer Lyon considers both practices simultaneously. An innovative and meaningful design, conciliating creativeness and use.
Graduated from the School of Applied Art of Lyon in 2004, between a bachelor degree and «Ecole des Beaux-Arts» he did a 4 years training in Architecture and Interior Design which will enable it subsequently to sharpen this cross artistic vision.
Bertrand Jayr likes to make objects speak. Steeped in Conceptual Art, it is often the intention that dictates its approach. Sensitive to his artistic approach and seduced by the quality of its plastic and semantic work, Lyon Beton begins, to open its production to more purpose and meaning, by doing a collaboration with the artist. Thus, bringing poetry, humor and uniqueness to objects that are, in most cases, are devoid of it. But its experience, Lyon Beton offers the designer the opportunity to make his creations exist in ensuring proper development without betraying the point.
Lyon Beton and Bertrand Jayr are already planning to continue this collaboration and they have not said their last word in design!