Founded in 2009 by young entrepreneurs Alessandro and Lorenzo True Design is an Italian brand focused on domestic, office and hospitality products. Alessandro and Lorenzo were later joined by Art Director Aldo Parisotto.
The brand is known for its incredible aesthetics and functional quality, with a great emphasis on detail. The selection of materials, colours and finishes stands out from the marked propensity to customisation and tailored production.
The True Design catalogue consists of a wide range of chairs, tables, storage units, bookcases, partition panels and accessories, designed to fully furnish workstations, resting areas and shared spaces, lounges and public spaces for commercial or hospitality purposes.
All products are designed and developed by Italian designers by birth or training (such as Orlandini Design, Defne Koz, Favaretto and Partners, Parisotto+Formenton) and are produced in Italy with the utmost attention to detail, quality control and sustainability.