Bloomy is an armchair that evokes the vegetative beginnings of the flower.
The bud has become a chair, the open flower a lounge chair and the armchair is the flower in full bloom. The BLOOMY system of armchairs is enriched with new components: two sofas with well-defined lines and with a back with a rounded line. Depending on the covering chosen, it takes on new, classic or contemporary connotations. To complete the range, there is a table that can be used in a variety of situations, either to accompany the sofa and armchairs, or standing happily on their own.
Patricia Urquiola was born in Oviedo, Spain, and currently lives and works in Milan. She studied at the faculty of Architecture at the Madrid Politecnico and at Politecnico di Milano, where she graduated in 1989. From 1990 to 1996 she served as assistant professor to Achille Castiglioni and Eugenio Bettinelli at the Politecnico di Milano. During this time she has also led the product development department at DePadova, where she designed together with Vico Magistretti. In 2001 she opened her studio of product design, display, and architecture. She has worked with leading manufacturers.
Urquiola has received prizes including Designer of the Year, Elle Decor International Design Awards, Chicago Athenaeum Good Design Award, and the Design Prize Cologne.
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.