It’s simple, with no surprising elements to disturb the eye.
In white, black or lacquered oak, it’s ideal for any situation and in any room that call for the minimalistic and understated.
A game with lines and curves. That’s how Roger Persson defines his designs, and anyone who sees his furniture gets what he means. By adding soft surfaces and forms to an otherwise modern and aesthetic expression, he creates a long-lasting design idiom. Roger Persson is one of Swedese’s best-selling designers. His furniture is beautiful and functional – comfortable, practical, and with a special knack of fitting into all types of environments. Like Happy – the smiling furniture family with an increasing number of members.
Roger Persson was born in 1967 in Karlskrona, trained as an industrial designer at HDK/University of Gothenburg and also studied furniture design at the School of Visual Arts in New York. He then opened a design studio with two colleagues. Since 2009 he has run his own studio, Roger Persson Design, designing furniture and other products – from lighting, switches and 3D-scanners to toys.
His furniture has been exhibited all over Europe, in Japan and the USA.
Swedese's ideals are the same today as they have been for the past seventy years. These are to create beautiful furniture for the future, which build on the foundations of Scandinavian modern traditions, designed by forward-looking designers who share in the timeless ideals of architecture.