Throws from this UPPERCASE Merino collection are knitted in Germany from 100% virgin wool. To be exact, it is Merino wool extrafine - the finest sheep have to offer. The soft feel in combination with the clear loop structure makes Merino wool the ideal fabric for this kind of expressive graphical design.
COLOUR: Off-White / Pirate Black SIZE: approx. 140 x 200 cm MATERIAL: 100 % virgin wool - extra fine merino Made in Germany
Story: 100 years ago, a man lived in Vienna, whose revolutionary ideas were that far ahead of his time that they still influence modern design today: Josef Hoffmann (1870 - 1956). Being an architect himself, he felt that the design task of an architect is not completed when the house is built, but must also include furniture, interior design, articles of daily use, and even wardrobe and jewellery of the residents, ideally everything perfectly coordinated.
This was not a new idea at all; in the era of baroque even the food complimented the furniture. New was Hoffmann’s reduced formal language. To understand how radical this new approach was, you have to look at the mainstream style at the end of the 19th century. Architecture and handicrafts were dominated by historicism. Neo-Romanticism, neo-Gothic, neo-Renaissance, neo-Baroque, neo-Rococo they all resorted to historic styles and where seen all over the place. These pompous designs that used to be exclusively a thing for the rich and noble, suddenly became a must-have for commoners. Industrial production made them affordable and available. Mass products in Victorian style flooded the market.
For Hoffmann this was an aesthetical disaster. Together with the artist Kolo Moser and patron of the arts Fritz Wärndorfer, in 1903 he founded the “Viennese Workshops“. This was a production community where artists and craftsmen worked as equal partners, with the plan to break with all artistic traditions and create total works of art (in German “Gesamtkunstwerk”). Next to buildings, which we consider to be part of Art Nouveau (“Jugendstil”), Hoffmann and his colleagues designed products in previously unseen styles and had them build in their fellow’s workshops. They manufactured furniture, textile fabrics, wallpapers, carpets, tableware, jewellery, hats, lamps, vases, clocks, cutlery and a lot more things in premium quality. In the course of time they added more and more clarity to their formal language, and geometric and abstract pattern became their trademark.
A good example for Hoffmann’s boldness as a designer is his glass service “Serie B”, which he designed 1912. Dark lines on a white background reveal the essence of timeless elegance and simplicity. We bow and pay tribute to the great master, whose credo could have been “Be straight”.