The Aim lamps by the Bouroullec brothers, which can be used either individually or in multiple installations, create a vibrant tangle of cables that seem to develop and grow like branches or climbing plants.

Light bulb type
Light bulbs included
Suitable for outdoor use
Total cable length

“The general idea underpinning this project is to offer a lamp which can be infinitely adjusted to satisfy all lighting needs. We have developed a new type of lamp that is naturally positioned in space - like a plant - with long cables providing maximum freedom to adjust the direction and height of the light source. This object is the industrial version of the ‘Liane’ lamp presented at the Kreo gallery in Paris in 2010.” - R. & E. Bouroullec

The two designers confirm that their main source of inspiration is nature and its contemplation. Looking at the simplicity and naturalness of organic forms, they create equally simple and basic objects. By reducing the suspension lamp to its essence - a wire and a diffuser - the Bouroullec brothers breathe poetic life into a lamp with a striking graphical impact and an original shape, revolutionising the traditional geometrical centrality of the light source. 

Ronan & Erwan Bouroullec

Ronan & Erwan Bouroullec have been working together for more than 10 years, bonded by diligence and challenged by their distinct personalities. In 2007, they were spotted by Giulio Cappellini, giving them their first industrial design projects. Since then, they have gone on to work with Established & Sons, Vitra, Magis, Alessi, Axor, Kvadrat, Kartell, Ligne Roset, Nani Marquina, Mattiazzi, Mutina and Flos.

From designing spaces to furniture, taking on architectural projects to designing textile wall systems or comprehensive collections, the designer brothers maintain experimental activity with Gallery kreo which is essential to the development of their work.

Several exhibitions have been devoted to Ronan & Erwan Bouroullec and currently, the Centre Pompidou Metz is hosting the exhibition “ Bivouac” (until July 2012) and the Vitra Design Museum is hosting “album” (until May 28th). Theyrecently designed "Cercles", an iPad application showcasing formal studies, freehand drawings and sketches in a very intuitive way.

Italian lighting manufacturer Flos has been a driving force in innovative techniques and surprising shapes for over fifty years.