The Aim lamps by the Bouroullec brothers, which can be used either individually or in multiple installations, create a vibrant tangle of cables that seem to develop and grow like branches or climbing plants.
“The general idea underpinning this project is to offer a lamp which can be infinitely adjusted to satisfy all lighting needs. We have developed a new type of lamp that is naturally positioned in space - like a plant - with long cables providing maximum freedom to adjust the direction and height of the light source. This object is the industrial version of the ‘Liane’ lamp presented at the Kreo gallery in Paris in 2010.” R. & E. Bouroullec
The two designers confirm that their main source of inspiration is nature and its contemplation. Looking at the simplicity and naturalness of organic forms, they create equally simple and basic objects. By reducing the suspension lamp to its essence - a wire and a diffuser - the Bouroullec brothers breathe poetic life into a lamp with a striking graphical impact and an original shape, revolutionising the traditional geometrical centrality of the light source. × > The general idea underpinning this project is to offer a lamp which can be infinitely adjusted to satisfy all lighting needs.—R. & E. Bouroullec