AÏKU is the new collection of chairs designed by Jean-Marie Massaud, both for home and contract spaces.
AÏKU comes from the Japanese word “haiku” ( 俳句), and it means a short poem generally composed of three verses. Wonderful poems that in a few words express remarkable meanings; a simple poem, with no lexical frills and conjunctions, taking its strength from suggestions. Due to its incredible shortness, it requires a considerable synthesis of thought and image. The meaning and the sound of this word reveal the project’s concept, to reconcile the paradoxes of uses and sensitiveness. AÏKU can be radical, but at the same time is a refined architecture designed for domestic environments, as well as offices and public spaces.
Jean Marie Massaud graduated at ENSCI in 1990 (National Institute of Industrial Design); after his first intuitions, he longed for synthesis, reduction and lightness. His interest concerned various aspects of design: from furniture to industrial products and accessories.
In 2000 he opened the studio Massaud and started to extend his activity to architecture and development strategy. He worked in the most varied sectors, from B&B Italia, Axor Hansgrohe, Lancome, to Renault.
With his creations he aims to shape man and the surrounding environment. This unlimited inventor is committed, also politically, and tries to turn any project into an experience of life and economic scenery where desire and responsibility come together.
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design.