Danish designer Hans Hornemann took inspiration for the Ace series from his own life in Copenhagen. The series aims at urban dwellers, who prioritize quality and aesthetics but who must also adapt to the limited space of life in the city.
With a recurring design trait of friendly, organic lines, Ace offers maximum comfort in condensed form.
The young Danish designer Hans Hornemann graduated as a Master of Engineering in Industrial Design from the University of Aalborg 2014. Hans Hornemann emphasizes the combination of aesthetic simplicity and high functionality in expressive and light-hearted design. He is fascinated by the industrial and technical solutions in design in terms of both material and mode of expression. Natural materials often inspire him, and he endeavors to strip the design to its bone and portray the honesty found in the materials.
“In my opinion design should be a balance between an aesthetic minimalism and functionality with a user friendly experience. As a designer I aim to be true to the material used in order to enhance and bring out its natural qualities and characteristics. I value clean and minimalistic lines that add a new spin to the classic design. In creating a design, I think it’s important to start from scratch and bring a new contribution to the products idiom, expression or functionality.”
Normann Copenhagen is a Danish design company with the mission to create original and innovative products in a simple and contemporary design that withstands the test of time. Or in other words, to challenge conventional thinking and make the ordinary extraordinary through great design.