Poltrona Frau logo

Poltrona Frau has been a leader in the world of Made in Italy furnishings since 1912.

Having celebrated 110 years in business this year, Poltrana Frau’s story begins in 1912, when Renzo Frau set up the business in Turin. The name combines the Italian word for armchair, poltrona, and the founder’s surname. By 1926, the company had already made a name for itself with its exquisite handmade leather upholstery: Italy’s royal family, the Savoia dynasty, chose them as an official supplier. Just two years later, the brand reached further milestones, furnishing the interiors of the 1928 Expo in Turin and Italy’s transatlantic cruiser, the Rex ocean liner.

Starting out with traditional designs, including Chesterfield styles, the manufacturer soon ventured into making modern pieces. In 1930, Poltrona Frau introduced the art-deco-influenced Vanity Fair armchair, which is still in production today. 

In 1962, the business moved its headquarters to Tolentino in Central Italy, a region that’s long been a centre of tanning workshops. In the same decade, the brand started inviting contemporary designers, architects and creatives to develop pieces for the collection. These included Italian mid-century icons like Gio Ponti, who came up in 1963 with the Dezza armchair, and architect Mario Marenco. More recently, design A-listers, including Peter Marino, Neri+Hu, Jean-Marie Massaud, GamFratesi, and Ludovica + Roberto Palomba have worked with Poltrona Frau. 

Then and now, most products incorporate the brand’s soft leather. Named Pelle Frau, Poltrona Frau makes these soft skins in tanneries involving a 21-step process. Every single layer is dyed completely, ensuring a long life as no scratch will uncover a white lining. The bovine hides are sourced mainly from Europe. It is always full grain, the most precious and hard-wearing layer of the bovine dermis. 

In addition to producing furniture and lighting, the company also fits out yachts, planes and helicopters with this exceptional leather. Poltrona Frau runs an onsite research facility in Tolentino, where experts test prototypes and new manufacturing methods – and ensure that the brand keeps evolving and innovating.   


All products by Poltrona Frau

Ply Blue Rug Blue
GAN
Ply Blue Rug
£880.06
5321 Table Lamp
GUBI
5321 Table Lamp
£958.80
Linear Table Lamp Metal Black
Muuto
Linear Table Lamp
£972.00
IOI Round Wall Mirror
GUBI
IOI Round Wall Mirror
£1,078.80
Backstitch Busy Rug Busy Brick, Medium
GAN
Backstitch Busy Rug
£1,107.84
Curt Modular Sofa Flexible bench, Jet - 9803
AMBIVALENZ
Curt Modular Sofa
£1,229.49
9602 Floor Lamp Wicker Willow
GUBI
9602 Floor Lamp
£1,438.80
Ply Pink Rug Pink
GAN
Ply Pink Rug
£1,708.34
Ghost Pendant Light
Vibia
Ghost Pendant Light
£1,765.29
Crystal Rug Red - Crystal
GAN
Crystal Rug
£1,811.88
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
£1,895.00
Degrade Rug Petrol-Wine, 170 x 240cm
GAN
Degrade Rug
£2,847.24
Aura Pendant Light Resin Rose
Established & Sons
Aura Pendant Light
£2,868.00
Akira Writing Desk 27 Grey White, Desktop with shelves colour - 27 Grey White
Schönbuch
Akira Writing Desk
£3,054.31
Around Colours Oval Rug
Wiener GTV Design
Around Colours Oval Rug
£3,219.60
Solid Conference Table White Steel, Premium and wood lacquers 642L
Andreu World
Solid Conference Table
£3,898.13
Around Colours Rectangular Rug Yellow
Wiener GTV Design
Around Colours Rectangular Rug
£4,396.80
Fat Chaise Longue Right, Hero 991
Tom Dixon
Fat Chaise Longue
£4,500.00
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
£7,645.00
Bit Stool Cone Black White Multi
Normann Copenhagen
Bit Stool Cone
£195.00
Bit Stool Plastic Black Multy
Normann Copenhagen
Bit Stool
£200.00
Lato LN8 Side Table Warm black/Emparador marble
&Tradition
Lato LN8 Side Table
£459.60
Gear Coffee Table Concrete - Chalk
NORR11
Gear Coffee Table
£549.60
Nerd Barstool Wood Black, Steel foot protection - None
Muuto
Nerd Barstool
£538.80
Click Sunrocker Dark Grey
HOUE
Click Sunrocker
£335.63
Gear Side Table
NORR11
Gear Side Table
£410.40
Turn Table Black Powder Coated
Normann Copenhagen
Turn Table
£705.00
Vertigo Pendant Light Vertigo Black, Small
Petite Friture
Vertigo Pendant Light
£795.00
Insert Coffee Table Natural Ash
ferm LIVING
Insert Coffee Table
£985.00
Copenhagen SC14 Floor Lamp
&Tradition
Copenhagen SC14 Floor Lamp
£1,024.80
Hippo Lounge Natural Oak, Fiord 101
NORR11
Hippo Lounge
£1,345.97
Atlas Coffee Table Unfilled Travertine, 32 x 60 x 60cm
New Works
Atlas Coffee Table
£1,465.90
Cosy Curve Module Sofa Anthracite Grey/Light Blue R847 Col. 08, 205cm
MDF Italia
Cosy Curve Module Sofa
£2,265.71
Desert Cushion PES Olive
ferm LIVING
Desert Cushion
£49.00