Massproductions is a Stockholm based furniture company, run by experienced designers Chris Martin and Magnus Elebäck.
Design should never be easy. The end result should look easy, but I'm never satisfied unless I've been struggling at some point in the process. That mental excercise will often lead to something surprisingly simple and beautiful.
In 2009 two designers, sharing a neo-modernist vision of functional, elegant design, decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realise their vision, they assumed control of the entire production chain – manufacturing, sales and marketing. This pioneering approach has paid off handsomely, not only in design clarity, but also in distinguished awards, renowned clients and representation in the permanent collection of the Swedish National Museum of Arts.
The name Massproductions alludes to the beauty of efficient, sustainable, high quality industrial production. By working closely with the engineers and machine operators at their production facilities, Massproductions ensure the integrity of their vision down to every cut and bend.
Holistic understanding of the manufacturing process – from tools to materials and environmental concerns – not only makes the whole process more efficient, but adds clarity and purpose to the designs.
Building on the clean, functional elegance of modernism, Massproductions brings its core principles into the post-digital era. This translates to multifunctional, highly adaptable products – a smart, contemporary toolbox for architects and interior designers.