Made by Choice x Formica logo

Nordic Happiness is Made by Choice.

Made by Choice is an award-winning contemporary design house, establishing a global brand for the 21st century.

Committed to produce durable, bold and innovative designs at reasonable prices, we combine contemporary woodworking methods and modern technology.

We exercise a high degree of control over production - developing and manufacturing our products at our own factory by some of the best craftsmen in the world.

Choice is inspired by heritage and Scandinavian urban lifestyle. We are driven to explore the boundaries of our discipline to create new narratives.


All products by Made by Choice x Formica

Pier Counter Stool Black Stained Oak
Resident
Pier Counter Stool
£795.60
Ndebele Rug Ndebele Green, 170 x 240cm
GAN
Ndebele Rug
£797.23
Pier Bar Stool Black Stained Oak
Resident
Pier Bar Stool
£810.00
Ply Blue Rug Blue
GAN
Ply Blue Rug
£880.06
9602 Floor Lamp Wicker Willow
GUBI
9602 Floor Lamp
£999.00
Backstitch Calm Rug Calm Brick, Medium
GAN
Backstitch Calm Rug
£1,107.84
Ghost Pendant Light
Vibia
Ghost Pendant Light
£1,708.34
Ply Pink Rug Pink
GAN
Ply Pink Rug
£1,708.34
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
£1,895.00
Gab Lounge Chair White Pigment Oiled Oak, Atlas 0111
Icons Of Denmark
Gab Lounge Chair
£2,076.00
Aura Pendant Light Resin Rose
Established & Sons
Aura Pendant Light
£2,868.00
Akira Writing Desk 27 Grey White, Desktop with shelves colour - 27 Grey White
Schönbuch
Akira Writing Desk
£3,054.31
Around Colours Oval Rug
Wiener GTV Design
Around Colours Oval Rug
£3,219.60
Fat 2 Seater Sofa Hero
Tom Dixon
Fat 2 Seater Sofa
£3,500.00
Solid Conference Table White Steel, Premium and wood lacquers 642L
Andreu World
Solid Conference Table
£3,898.13
Around Colours Rectangular Rug Yellow
Wiener GTV Design
Around Colours Rectangular Rug
£4,396.80
Around Colours Square Rug
Wiener GTV Design
Around Colours Square Rug
£4,844.40
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
£7,645.00
Insert Side Table Black Ash
ferm LIVING
Insert Side Table
£645.00
Normann Copenhagen
Porta Table Lamp
£105.00
Burin Oval Table White RAL 9003, 240w x 120d, Tabletop Finish - White RAL 9003
Viccarbe
Burin Oval Table
£1,689.71
Isabella Chair 001 Stroll, Seat upholstery - 001 Stroll
Resident
Isabella Chair
£1,890.00
Flowerpot VP7 Pendant Light Matt Light Grey
&Tradition
Flowerpot VP7 Pendant Light
£350.00