Made by Choice x Formica logo

Nordic Happiness is Made by Choice.

Made by Choice is an award-winning contemporary design house, establishing a global brand for the 21st century.

Committed to produce durable, bold and innovative designs at reasonable prices, we combine contemporary woodworking methods and modern technology.

We exercise a high degree of control over production - developing and manufacturing our products at our own factory by some of the best craftsmen in the world.

Choice is inspired by heritage and Scandinavian urban lifestyle. We are driven to explore the boundaries of our discipline to create new narratives.


All products by Made by Choice x Formica

Pier Counter Stool Black Stained Oak
Resident
Pier Counter Stool
£695.00
Candlelight Lamp Light Oak
Le Klint
Candlelight Lamp
£166.80
Thay Rug Thay Grey, Large
GAN
Thay Rug
£1,087.13
Alumina Table Lamp Sapphire Blue
Tala
Alumina Table Lamp
£175.00
Crystal Rug Red - Crystal
GAN
Crystal Rug
£1,811.88
Ndebele Rug Ndebele Green, 200 x 300cm
GAN
Ndebele Rug
£1,087.13
Lan Rug Indigo, 180 x 336cm
GAN
Lan Rug
£1,501.27
Backstitch Busy Rug Busy Brick, Large
GAN
Backstitch Busy Rug
£1,604.81
Diamond Rug Blue-Green, 300 x 390cm
GAN
Diamond Rug
£2,329.56
Degrade Rug Petrol-Wine, 300 x 400cm
GAN
Degrade Rug
£7,206.11
Musico Dining Chair Satin Brass, Divina 3 106
Lee Broom
Musico Dining Chair
£1,225.00
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
£1,895.00
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
£7,645.00
5321 Table Lamp
GUBI
5321 Table Lamp
£411.46
Semi Pendant Light 90cm, Gubi Metal Matt White
GUBI
Semi Pendant Light
£798.04
Type 80 Wall Light Metal Rose Pink, With cable/plug
Anglepoise
Type 80 Wall Light
£150.00
Type 80 Table Lamp Metal Rose Pink
Anglepoise
Type 80 Table Lamp
£199.00
Type 80 Pendant Light Metal Rose Pink
Anglepoise
Type 80 Pendant Light
£110.00
Isabella Chair 001 Stroll, Seat upholstery - 001 Stroll
Resident
Isabella Chair
£1,790.00
Lato LN8 Side Table Warm black & Emparador marble
&Tradition
Lato LN8 Side Table
£436.00
Normann Copenhagen
Circus Pouf
£435.00
Podia Oval Coffee Table Black - Podia
ferm LIVING
Podia Oval Coffee Table
£669.00
Gogan Sofa CA1 A8580 Spring palette 6 113 clay
Moroso
Gogan Sofa CA1
£7,212.00
Round Pouf Faded Velvet Ocean
ferm LIVING
Round Pouf
£669.00
Gear Side Table
NORR11
Gear Side Table
£320.40
Bit Stool Plastic Black Multy
Normann Copenhagen
Bit Stool
£204.00
Bowl Table 75cm, Sirka Grey Stained Mango Wood
Mater
Bowl Table
£540.00