Our products have just the right mix of beauty, elegance, and functionality — a blend of contrasting, distinguishing, distinctive design elements. Subdued and subtle and never intrusive, but with firm and unmistakable presence. The more you look at any one of them, the more you see. It’s like with good music. The first time you hear it you realize it has ‘something’. You don’t know what it is, but you keep listening, and as you do, it keeps getting better. We have our own unique signature and aim to set new standards in design, combined with comfort. Lonc is environmentally conscious and fully embraces corporate social responsibility: our products are recyclable. Lonc stands for timeless products with a long life cycle. Our designs combine simple curves with subtle movements. We believe in the authenticity of our products. They are unique, organic, modern, durable and made in Holland. Our view on lounging: Chair is a Chair is a Chair... On a daily basis we defy the laws to which human nature is subjugated, simply by sitting still. While we actually started walking upright, because movement implies progress, this progress has been rediscovered, seat wise that is, since the introduction of the Seaser. This chair is an original. It is also ecologically sound because the chair is made of one type of recyclable material, almost a given nowadays. It not only resists all forms of wear & tear, climate factors included. Moreover due to the wide range of colours and its headstrong form, the chair does justice to both busy and calm surroundings; because we all need resting points, for both body and eye.