GUBI logo

At GUBI, we're on a continual quest. A journey. Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we've made a distinctive name for ourselves in the international design arena as a dynamic design force to be reckoned with.

Chasing forgotten icons has led us to the re-launch of designs from the 30's, 40's, 50's, 60's and 70's. Originally created by artists, sculptors, designers and architects from France, Italy, England, Spain, Sweden, Denmark, Hungary, Germany, Japan and elsewhere. Talented professionals whose work has been featured at MoMA in New York, Victoria & Albert Museum, London's Design Museum, the National Museum in Stockholm and the Arktikum Museum in Finland, among others.

Each piece is exquisite in its own right with a story to tell, capturing a fleeting moment in history which remains relevant to this day. A perfect example is Bestlite, a series of Bauhaus-influenced lamps first produced in 1930 by British designer Robert Dudley Best. (Winston Churchill is one of several highly esteemed owners.) We spotted a Bestlite lamp in 1989 and resurrected this beloved icon of last century as part of a stunning 13-piece collection re-launched worldwide.

Our uncanny ability to recognise diamonds in the rough along with original ideas and inspirations have also resulted in a unique collection of exciting new designs worth coveting. We have forged creative collaborations with emerging designers who challenge our assumptions about form and function. Each new design has an equally intriguing tale to tell, appealing to individuals who dare to take the road less travelled. A strategic move that reflects our insatiable desire to venture out into the unknown.

Of course, taking on a new design always involves a risk. Often the designer has done something quite difficult or created a design that doesn't seem commercial at first. But taking chances is what keeps us one step ahead. A case in point is the GUBI Chair from our namesake line, created in collaboration with Komplot Design. It was the first 3D veneer chair ever made and quite a challenge. But it was worth pursuing, as it has garnered numerous awards and was chosen by MoMA to be featured in their permanent collection. Another example is GamFratesi, an award-winning Danish-Italian design duo receiving global recognition for their iconic, informal style. Another example is GamFratesi, an award-winning Danish-Italian design duo receiving global recognition for their iconic, informal style. The Beetle Collection from GUBI paves the path for its rightful place as a future design classic.


All products by GUBI

Hippo Dining Chair Oak Black, Barnum 01 Off White
NORR11
Hippo Dining Chair
£740.40
Pier Counter Stool Black Stained Oak
Resident
Pier Counter Stool
£795.60
Ndebele Rug Ndebele Green, 170 x 240cm
GAN
Ndebele Rug
£797.23
Pier Bar Stool Black Stained Oak
Resident
Pier Bar Stool
£810.00
Ply Blue Rug Blue
GAN
Ply Blue Rug
£880.06
9602 Floor Lamp Wicker Willow
GUBI
9602 Floor Lamp
£999.00
Backstitch Calm Rug Calm Brick, Medium
GAN
Backstitch Calm Rug
£1,107.84
Ghost Pendant Light
Vibia
Ghost Pendant Light
£1,708.34
Ply Pink Rug Pink
GAN
Ply Pink Rug
£1,708.34
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
£1,895.00
Gab Lounge Chair White Pigment Oiled Oak, Atlas 0111
Icons Of Denmark
Gab Lounge Chair
£2,076.00
Aura Pendant Light Resin Rose
Established & Sons
Aura Pendant Light
£2,868.00
Akira Writing Desk 27 Grey White, Desktop with shelves colour - 27 Grey White
Schönbuch
Akira Writing Desk
£3,054.31
Around Colours Oval Rug
Wiener GTV Design
Around Colours Oval Rug
£3,219.60
Fat 2 Seater Sofa Hero
Tom Dixon
Fat 2 Seater Sofa
£3,500.00
Solid Conference Table White Steel, Premium and wood lacquers 642L
Andreu World
Solid Conference Table
£3,898.13
Around Colours Rectangular Rug Yellow
Wiener GTV Design
Around Colours Rectangular Rug
£4,396.80
Around Colours Square Rug
Wiener GTV Design
Around Colours Square Rug
£4,844.40
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
£7,645.00
Normann Copenhagen
Porta Table Lamp
£105.00
Isabella Chair 001 Stroll, Seat upholstery - 001 Stroll
Resident
Isabella Chair
£1,890.00
Basic Armchair Colour Black, B02  BROWN
Lagranja Collection
Basic Armchair
£631.88
Insert Side Table Black Ash
ferm LIVING
Insert Side Table
£645.00
Hai Lounge Chair Hai Melange Coral
Hem
Hai Lounge Chair
£1,659.60
Burin Oval Table White RAL 9003, 240w x 120d, Tabletop Finish - White RAL 9003
Viccarbe
Burin Oval Table
£1,689.71
Normann Copenhagen
Amp Pendant Light
£125.00
Bit Stool Cone Black White Multi
Normann Copenhagen
Bit Stool Cone
£195.00