Chasing forgotten icons has led us to the re-launch of designs from the 30's, 40's, 50's, 60's and 70's. Originally created by artists, sculptors, designers and architects from France, Italy, England, Spain, Sweden, Denmark, Hungary, Germany, Japan and elsewhere. Talented professionals whose work has been featured at MoMA in New York, Victoria & Albert Museum, London's Design Museum, the National Museum in Stockholm and the Arktikum Museum in Finland, among others.

Each piece is exquisite in its own right with a story to tell, capturing a fleeting moment in history which remains relevant to this day. A perfect example is Bestlite, a series of Bauhaus-influenced lamps first produced in 1930 by British designer Robert Dudley Best. (Winston Churchill is one of several highly esteemed owners.) We spotted a Bestlite lamp in 1989 and resurrected this beloved icon of last century as part of a stunning 13-piece collection re-launched worldwide.

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Our uncanny ability to recognise diamonds in the rough along with original ideas and inspirations have also resulted in a unique collection of exciting new designs worth coveting. We have forged creative collaborations with emerging designers who challenge our assumptions about form and function. Each new design has an equally intriguing tale to tell, appealing to individuals who dare to take the road less travelled. A strategic move that reflects our insatiable desire to venture out into the unknown.

Of course, taking on a new design always involves a risk. Often the designer has done something quite difficult or created a design that doesn't seem commercial at first. But taking chances is what keeps us one step ahead. A case in point is the GUBI Chair from our namesake line, created in collaboration with Komplot Design. It was the first 3D veneer chair ever made and quite a challenge. But it was worth pursuing, as it has garnered numerous awards and was chosen by MoMA to be featured in their permanent collection. Another example is GamFratesi, an award-winning Danish-Italian design duo receiving global recognition for their iconic, informal style. Another example is GamFratesi, an award-winning Danish-Italian design duo receiving global recognition for their iconic, informal style. The Beetle Collection from GUBI paves the path for its rightful place as a future design classic.