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Another Brand is a simple collaboration between designer and manufacturer working directly as partners to create a business with products rooted in the DNA of Another Brand.

Another Brand has a unique structure that connects designer and manufacturer in a simple collaboration, utilising the strength and capabilities of both partners to create new and innovative products under the Creative Direction of Theo Williams Studio. All products are rooted in the DNA of Another Brand and encompass diverse categories. We have designed to adapt to any room – contract and domestic. 

The brand concept has started with furniture. The success of this model is based upon the designer and manufacturer understanding each other’s strengths and capabilities, including manufacturing techniques, infrastructure and logistics.

The Another Brand structure provides manufacturers with a unique opportunity to be a part of the creation of this lifestyle brand. Products are rooted in the DNA of Another Brand and will encompass diverse categories. We have begun with a furniture range designed for Living, Dining, Home Office, Hall and Bedroom. Using the manufactures capabilities the range is easily modified in size and colour to suit your needs.

Our first ranges are designed by Theo Williams’s Studio, we are currently working on developments with other designers across different fields of product that will be introduced.

Furniture by Another Brand is produced by Qualita, a high-end furniture manufacturer based in London and Lithuania. The infrastructure has been built over two decades to service large and small customers alike. Qualita has distribution centers in the UK, Lithuania and Sweden. Orders can be delivered to stock or as and when sold. Larger orders can be shipped anywhere in the world via containers or trucks. In house customer service team is available 7 days a week from offices in the UK and Lithuania. Qualita has a portfolio of customers from small independent retailers to large international brands.

All products by Another Brand

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