Another Brand logo

Another Brand is a simple collaboration between designer and manufacturer working directly as partners to create a business with products rooted in the DNA of Another Brand.

Another Brand has a unique structure that connects designer and manufacturer in a simple collaboration, utilising the strength and capabilities of both partners to create new and innovative products under the Creative Direction of Theo Williams Studio. All products are rooted in the DNA of Another Brand and encompass diverse categories. We have designed to adapt to any room – contract and domestic. 

The brand concept has started with furniture. The success of this model is based upon the designer and manufacturer understanding each other’s strengths and capabilities, including manufacturing techniques, infrastructure and logistics.

The Another Brand structure provides manufacturers with a unique opportunity to be a part of the creation of this lifestyle brand. Products are rooted in the DNA of Another Brand and will encompass diverse categories. We have begun with a furniture range designed for Living, Dining, Home Office, Hall and Bedroom. Using the manufactures capabilities the range is easily modified in size and colour to suit your needs.

Our first ranges are designed by Theo Williams’s Studio, we are currently working on developments with other designers across different fields of product that will be introduced.

Furniture by Another Brand is produced by Qualita, a high-end furniture manufacturer based in London and Lithuania. The infrastructure has been built over two decades to service large and small customers alike. Qualita has distribution centers in the UK, Lithuania and Sweden. Orders can be delivered to stock or as and when sold. Larger orders can be shipped anywhere in the world via containers or trucks. In house customer service team is available 7 days a week from offices in the UK and Lithuania. Qualita has a portfolio of customers from small independent retailers to large international brands.


All products by Another Brand

Backstitch Busy Rug Busy Brick, Large
GAN
Backstitch Busy Rug
£1,604.81
Backstitch Calm Rug Calm Brick, Large
GAN
Backstitch Calm Rug
£1,604.81
Degrade Rug Petrol-Wine, 300 x 400cm
GAN
Degrade Rug
£7,206.11
Ply Blue Rug Blue
GAN
Ply Blue Rug
£880.06
Ply Pink Rug Pink
GAN
Ply Pink Rug
£1,708.34
Musico Dining Chair Satin Brass, Divina 3 106
Lee Broom
Musico Dining Chair
£1,225.00
Blend Bar Stool Natural Walnut
Stellar Works
Blend Bar Stool
£430.56
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
£7,645.00
Curt Modular Sofa Flexible small U-shaped sofa, Sera - Ebony
AMBIVALENZ
Curt Modular Sofa
£8,088.75
5321 Table Lamp
GUBI
5321 Table Lamp
£463.00
Type 80 Table Lamp Metal Rose Pink
Anglepoise
Type 80 Table Lamp
£199.00
Palo Lounger Palo Brown
Hem
Palo Lounger
£1,779.60
Rico Lounge Chair Boucle - Off White
ferm LIVING
Rico Lounge Chair
£2,009.00
Arum Floor Lamp Metal Cashmere
ferm LIVING
Arum Floor Lamp
£669.00
Co Dining Chair Wood Black Oak
MENU
Co Dining Chair
£279.94