Another Brand logo

Another Brand is a simple collaboration between designer and manufacturer working directly as partners to create a business with products rooted in the DNA of Another Brand.

Another Brand has a unique structure that connects designer and manufacturer in a simple collaboration, utilising the strength and capabilities of both partners to create new and innovative products under the Creative Direction of Theo Williams Studio. All products are rooted in the DNA of Another Brand and encompass diverse categories. We have designed to adapt to any room – contract and domestic. 

The brand concept has started with furniture. The success of this model is based upon the designer and manufacturer understanding each other’s strengths and capabilities, including manufacturing techniques, infrastructure and logistics.

The Another Brand structure provides manufacturers with a unique opportunity to be a part of the creation of this lifestyle brand. Products are rooted in the DNA of Another Brand and will encompass diverse categories. We have begun with a furniture range designed for Living, Dining, Home Office, Hall and Bedroom. Using the manufactures capabilities the range is easily modified in size and colour to suit your needs.

Our first ranges are designed by Theo Williams’s Studio, we are currently working on developments with other designers across different fields of product that will be introduced.

Furniture by Another Brand is produced by Qualita, a high-end furniture manufacturer based in London and Lithuania. The infrastructure has been built over two decades to service large and small customers alike. Qualita has distribution centers in the UK, Lithuania and Sweden. Orders can be delivered to stock or as and when sold. Larger orders can be shipped anywhere in the world via containers or trucks. In house customer service team is available 7 days a week from offices in the UK and Lithuania. Qualita has a portfolio of customers from small independent retailers to large international brands.


All products by Another Brand

Pier Counter Stool Black Stained Oak
Resident
Pier Counter Stool
£695.00
Candlelight Lamp Light Oak
Le Klint
Candlelight Lamp
£166.80
Thay Rug Thay Grey, Large
GAN
Thay Rug
£1,087.13
Alumina Table Lamp Sapphire Blue
Tala
Alumina Table Lamp
£175.00
Alpone Throw Blanket Camel
Ethnicraft
Alpone Throw Blanket
£229.00
Crystal Rug Red - Crystal
GAN
Crystal Rug
£1,811.88
Ndebele Rug Ndebele Green, 200 x 300cm
GAN
Ndebele Rug
£1,087.13
Lan Rug Indigo, 180 x 336cm
GAN
Lan Rug
£1,501.27
Backstitch Busy Rug Busy Brick, Large
GAN
Backstitch Busy Rug
£1,604.81
Diamond Rug Blue-Green, 300 x 390cm
GAN
Diamond Rug
£2,329.56
Degrade Rug Petrol-Wine, 300 x 400cm
GAN
Degrade Rug
£7,206.11
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
£1,895.00
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
£7,645.00
Curt Modular Sofa Flexible small U-shaped sofa, Sera - Ebony
AMBIVALENZ
Curt Modular Sofa
£8,088.75
5321 Table Lamp
GUBI
5321 Table Lamp
£411.46
Semi Pendant Light 90cm, Gubi Metal Matt White
GUBI
Semi Pendant Light
£798.04
Type 80 Table Lamp Metal Rose Pink
Anglepoise
Type 80 Table Lamp
£199.00
Type 80 Pendant Light Metal Rose Pink
Anglepoise
Type 80 Pendant Light
£110.00
Isabella Chair 001 Stroll, Seat upholstery - 001 Stroll
Resident
Isabella Chair
£1,790.00
Normann Copenhagen
Circus Pouf
£435.00
Podia Oval Coffee Table Black - Podia
ferm LIVING
Podia Oval Coffee Table
£669.00
Round Pouf Faded Velvet Ocean
ferm LIVING
Round Pouf
£669.00
Bau Pot Metal Warm Grey, Large
ferm LIVING
Bau Pot
£65.00
Lato LN8 Side Table Warm black & Emparador marble
&Tradition
Lato LN8 Side Table
£436.00