Ana & Noush logo

London-based Ana & Noush produces an inspiring selection of simple and sophisticated handcrafted rugs and soft furnishings with minimalist elegance in contemporary, distinctive patterns for grown-ups and little ones, using only the finest yarns and natural fibres.

Drawing from three generations of rich weaving heritage in her family-run handlooms business in India, Preeti Ahlawat founded Ana & Noush with the ambition to create an impact at the grassroots level and empower the weaver and craftspeople communities who handcraft these exquisite, artisanal pieces.

Educated at Harvard and LSE in law and economics and having worked for nearly a decade at some of the world’s leading institutions in London, Preeti’s inspiration was to bring impeccably crafted pieces with an eye on modern living, direct to the end consumer, cutting out any intermediaries and ensuring the artisans involved benefit from it and feel pride in the creation process.

We are dedicated to giving a portion of our profits to local charities and work closely to improve the general medical, educational and living conditions for weaver and craftspeople families, such as organising free health camps for treatment of common ailments, eye camps for cataract treatment and providing vocational training.

As well as following these sustainable principles, Ana & Noush ensures that our mills and all those we work with are aligned with Care and Fair ensuring that the best ethical and workplace practices are followed and no child labour is involved.

Our Collection 2018 combines creativity and artistry to produce unique and contemporary pieces for your home. In an increasingly mass-produced world, we are proud to be part of a skilled tradition of fine handmade rugs and will continue to foster uncompromising quality and high artisanship, while empowering those that create.

All products by Ana & Noush

Musico Dining Chair Matte Black, Black Wool
Lee Broom
Musico Dining Chair
Ply Blue Rug Blue
Ply Blue Rug
Curt Modular Sofa Flexible bench, Jet - 9803
Curt Modular Sofa
Ghost Pendant Light
Ghost Pendant Light
Ply Pink Rug Pink
Ply Pink Rug
Crystal Rug Red - Crystal
Crystal Rug
Aaram Bar Cabinet Natural Ash
Kam Ce Kam
Aaram Bar Cabinet
Royce Lounge Chair Glossy Red RAL3007
Royce Lounge Chair
Degrade Rug Petrol-Wine, 170 x 240cm
Degrade Rug
Aura Pendant Light Resin Rose
Established & Sons
Aura Pendant Light
Akira Writing Desk 27 Grey White, Desktop with shelves colour - 27 Grey White
Akira Writing Desk
Around Colours Oval Rug
Wiener GTV Design
Around Colours Oval Rug
Solid Conference Table White Steel, Premium and wood lacquers 642L
Andreu World
Solid Conference Table
Around Colours Rectangular Rug Yellow
Wiener GTV Design
Around Colours Rectangular Rug
Fat Chaise Longue Right, Hero 991
Tom Dixon
Fat Chaise Longue
Around Colours Square Rug
Wiener GTV Design
Around Colours Square Rug
PH Septima Pendant Light
Louis Poulsen
PH Septima Pendant Light
Insert Side Table Black Ash
Insert Side Table
Lato LN8 Side Table Warm black/Emparador marble
Lato LN8 Side Table
Insert Coffee Table Black Ash
Insert Coffee Table
Bon Wooden Tray Natural Oak, X Small
Bon Wooden Tray
Giro Pouf with Castors Rubber Castors, Era C03
Giro Pouf with Castors
Oxford Double Floor Light
Original BTC
Oxford Double Floor Light
Gear Coffee Table Concrete - Chalk
Gear Coffee Table
Rico Lounge Chair Brushed - Brown
Rico Lounge Chair
Bevel Extendable Dining Table White Oiled Oak, 165cm
Bevel Extendable Dining Table
Corduroy Cushion Corduroy Mustard
Corduroy Cushion
Mirage Cushion Leaf
Mirage Cushion
Normann Copenhagen
Porta Table Lamp