Alter is a project for an alternative fashion store.
Sonja Long, the owner, had a vision out of the main stream, a vision about inverted values, alternative beauties and subverted point of views.
Despite the appearance actually Shanghai is a very conservative city, people seems not ready yet to accept many different ideas especially if against the main safe business values that dominate this town.
Sonja is Shanghainese but she was crazy and brave enough to propose to her customers a new model of high-end fashion store with top quality products but completely alternative at the main global brands accepted by the modern rich Chinese shoppers.
Francesco Gatti, the architect, is Roman and he was crazy and brave enough to realize into a space those ALTERnative feelings he share with Sonja.
More at http://www.dezeen.com/2011/07/22/alter-store-by-3gatti/